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The Importance of a Well-Branded Start & Finish Line

By Alex Hirst |
Events | Races |
Monday, February 4th, 2019

At Harrison Creative, we understand that the right branding is essential to any race, no matter how big or small.

The start and finish of a race is a hive of activity and the areas which everyone focuses on for at least part of their visit. Effective dressing for your start and finish line is key; they are the areas that will be seen most by both participants and spectators so high quality, impactful branding is a must.

All eyes will be on these areas of your event, more so than any other, which makes them the perfect opportunity to showcase key messages, display important information and offer sponsorship opportunities. With start and finish lines attracting so much attention, they are the perfect photo opportunity, meaning that your event has continued exposure long after the last participant crosses the finish line.

Credit: Roy Reed, Flickr

Our range of branded race gantries are available for hire and provide an essential functional role in your event as well as offering high visibility for the branding messages of both you and your sponsors. Our race gantries are available in a variety of widths and heights to suit your specific event and there’s a number of material options to choose from to help create a sense of occasion and grab the attention of all involved. The large surface area created by the gantry framework can be utilised for branding by either fixing traditional printed PVC or PVC mesh banners, or for box panelling with sheet materials such as Correx or Foamex using the frame as a base. Using a truss framework for our gantries we are able to offer flexible hire options as well as efficient delivery, install and de-rig after your event has finished. This aluminum framework also gives us the ability to be able to hang any additional attachments you may require for your race, such as lighting or speakers. 

Our team of branding experts work with some of the world’s biggest events including the London Marathon, Tough Mudder and Great Run. Our team knows what it takes to deliver the perfect event and will discuss with you the safety considerations for your branded race gantry including wind calculations, emergency vehicle access, ground stability and assembly. Find out more about our race gantries here and if you have any questions please call our team on 01325 390 195 – we’d love to hear from you.


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Submitted by Karin Brown

2024-01-09 16:50:27

Hello, please confirm the cost for a gantry header, size 12m x 2m. Many thanks Karin Brown Orkney Media Group Ltd

Submitted by Sarah Collinson

2021-05-20 09:35:52

Apparently I need to write more words here to test this.