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How to Make the Most of Your Exhibition Stand

By Alex Hirst |
Exhibitions |
Wednesday, December 6th, 2017

Attending an exhibition can be an expensive cost to any business. It’s a cost that must be justified.

The ultimate goal is to generate interest and create a buzz around products and services. An important goal is to create new contacts that generate a return on investment. So, how do you stand out in a crowded market, especially against big brands with big budgets?

We live in a world where we are constantly bombarded with messages. This can often make exhibition planning seem overwhelming but the look and feel of your stand can make or break your success.

Below we highlight tips that will help you to deliver that winning exhibition stand…

Plan in advance

Preparation is the key to success. Allocate your budget, secure a good location and be clear on your objectives.

Keep it simple

Design your stand, keeping your objectives in mind. Think carefully about the look and feel but don’t overcrowd or over complicate it.


Exhibiting is about being noticed. A badly designed and overcrowded stand can be off putting to customers. You want to attract people, not put them off. Ensure your stand conveys your brand values, has a clear marketing message, and is aimed at your target audience. If you do this, it will be successful!

Height and Light

Lighting is one of the most overlooked aspects of an exhibition stand. It can literally make or break your display. Make sure there is enough light so that your branding, graphics, messaging and collateral can be seen.


Remember, first impressions matter. Ensure your graphics portray your company. Badly designed graphics can give people the wrong impression. Whenever possible, use a trusted Graphic Designer.

Strategically place your marketing messages and make your branding clear. Always ensure you choose graphics that are attractive and fit within your brand guidelines.


Technology is a great way of attracting people to your stand. Adding audio-visual equipment is a great way to communicate messages and showcase your work. You don’t have to rule out the use of technology if you’ve got a small stand. Simply place visually stimulating audio / videos onto an outside wall to help attract passing traffic. By placing the technology outside of the stand it will help to avoid congestion inside it.

Networking space 

Think about your initial goal. You want to meet new clients. Ensure you incorporate a seating area or a space for meetings. This allows you to interact and network with potentially new clients whilst getting to know their requirements. It also helps to give your stand a professional look.


Incorporate a lockable storage unit for personal belongings and marketing materials.

In such a competitive setting, studies show that the public responds to imagery, comic illustrations or video. The general advice is that it helps to emphasise product benefits. Remember to keep copy short and snappy as you don’t have a big window to capture small attention spans. Exhibition stands are a big investment but if done right, can deliver great results.

The Harrison Creative team work with you to bring your ideas to life.

Preparation is key. A clear set of objectives and a good design team can help you achieve those goals.

Get in touch with us today to see how we can help.

We will take your vision and turn it into a reality.

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Submitted by Karin Brown

2024-01-09 16:50:27

Hello, please confirm the cost for a gantry header, size 12m x 2m. Many thanks Karin Brown Orkney Media Group Ltd

Submitted by Sarah Collinson

2021-05-20 09:35:52

Apparently I need to write more words here to test this.