One of the most spoken words within the digital and experiential landscape is this new immersive world or virtual and augmented reality. Inspiration, engagement and impact. Just a few reasons why organisations are incorporating virtual and augmented reality within their campaigns. It is in the attempt to encourage more visitors to engage with their brands.

Virtual Reality vs. Augmented Reality – what’s the difference

So what’s the difference and how can organisers incorporate this within their marketing campaigns during the spooky season?

Since the new release of affordable, consumer-friendly headsets, more businesses are looking to embrace this new technology. Virtual reality provides the user with a 3D experience in a computer-generated world. This clever use of technology tricks our brain into believing we are in a virtual world. It creates an interactive 3D environment. The ability to move around, touch and interact with objects is a completely different ballgame. A one users’ are looking to embrace more and more.