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Genesis Care

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The Brief

GenesisCare in the UK launched their first pioneering radiotherapy treatment centre. This was launched in 2009, as Cancer Partners UK. The centres provide the highest levels of patient-focused care across a network of conveniently located, purpose-built cancer centres throughout the country.

Their vision was to offer and provide the most sophisticated and leading edge technology available. They also wanted consistent attention to patient-friendly, individualised care and treatment.

Genesis were looking for a stand to introduce their new centre. The stand had to showcase their corporate message and to represent their core values – collaboration, compassion, outcomes and innovation.

The stand was to be visually appealing, offer a clean medical finish and would accompany a large fitted TV set back into the stand, to play their corporate video throughout the day.

They also required installation, de-rig and storage after the event.

Genesis Care

What We Did

The client was open to suggestions with regards to the stand, so worked with our in-house design team to produce a series of options tailored to appeal to the medical sector.

Genesis decided to go with a free standing backdrop wall reflecting a simplistic, clean finish, designed as a simple backdrop. The attention focused towards the video that captures footage of the new site in Windsor.

We produced a freestanding exhibition stand that featured two walls offset from each other. One of which incorporated a 48” TV showcasing their looped corporate video whilst the other displayed a large image, branding and corporate message.

Skills Used

Laser cutting


“We were pleased with how the stand turned out and we were awarded Stand of the Show. Our experience with Harrisons was great; we would definitely recommend them to others.”


Marketing & Events Officer - Genesis Care

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