GenesisCare in the UK launched their first pioneering radiotherapy treatment centre. This was launched in 2009, as Cancer Partners UK. The centres provide the highest levels of patient-focused care across a network of conveniently located, purpose-built cancer centres throughout the country.
Their vision was to offer and provide the most sophisticated and leading edge technology available. They also wanted consistent attention to patient-friendly, individualised care and treatment.
Genesis were looking for a stand to introduce their new centre. The stand had to showcase their corporate message and to represent their core values – collaboration, compassion, outcomes and innovation.
The stand was to be visually appealing, offer a clean medical finish and would accompany a large fitted TV set back into the stand, to play their corporate video throughout the day.
They also required installation, de-rig and storage after the event.