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The Brief
GenesisCare in the UK launched their first pioneering radiotherapy treatment centre. This was launched in 2009, as Cancer Partners UK. The centres provide the highest levels of patient-focused care across a network of conveniently located, purpose-built cancer centres throughout the country.
Their vision was to offer and provide the most sophisticated and leading edge technology available. They also wanted consistent attention to patient-friendly, individualised care and treatment.
Genesis were looking for a stand to introduce their new centre. The stand had to showcase their corporate message and to represent their core values – collaboration, compassion, outcomes and innovation.
The stand was to be visually appealing, offer a clean medical finish and would accompany a large fitted TV set back into the stand, to play their corporate video throughout the day.
They also required installation, de-rig and storage after the event.
What We Did
The client was open to suggestions with regards to the stand, so worked with our in-house design team to produce a series of options tailored to appeal to the medical sector.
Genesis decided to go with a free standing backdrop wall reflecting a simplistic, clean finish, designed as a simple backdrop. The attention focused towards the video that captures footage of the new site in Windsor.
We produced a freestanding exhibition stand that featured two walls offset from each other. One of which incorporated a 48” TV showcasing their looped corporate video whilst the other displayed a large image, branding and corporate message.
Skills Used
Testimonial
Jade
Marketing & Events Officer - Genesis Care