The Field Marketing and Brand Experience awards were looking to increase their social media footprint for the 2016 event. As a result, they were looking for something which would make an impact and get people talking.
We designed and installed a zero gravity photo room – ‘the Flotobooth’. It gave the illusion that people were floating in zero gravity.
Attendees could get in the room and have their photo snapped on their own phones. This allowed them to instantly share pictures on social media, helping to increase their event reach.
The activation was a massive hit at the event. A huge number of guests got their photos taken and shared them across various social platforms. It resulted in exactly what the awards set out to do with this incredible campaign.